WHAT IS DIGITAL TESTING AND HOW DOES IT BENEFIT IN GETTING MORE BUSINESS?
July 17, 2020
Digital transformation universe is fast evolving and QA is rapidly gaining momentum in both business and IT operations. QA and testing is the key factor to make sure these four goals are achieved in every organization today.
Every business demands quick service and response with ease of use, accessibility, usability and performance. Ranging from customer journeys, user experience, cross browser functionality, performance, responsive design and security, they are looking for validation in every functional aspect. Moreover, businesses need to be agile with new competition arising in the market every day while navigating through quality issues across different platforms. It’s quite natural for errors to happen in this scenario.
Achieving a balance between the risk of bugs and right level of quality control without delaying your ability to innovate determines your overall business success.This makes testing efforts too high with rise of infrastructure cost and lack of manpower.
Although Adoption of Agile and DevOps is increasing how to achieve quality in these fast development cycles without impacting customer value is a big question . The answer lies in digital testing. Digital testing is a type of software testing where a particular code is analyzed using various digital tools to check for software bugs and fix it appropriatley.
What makes it a better option?
With new technologies emerging as part of digital transformation, most of the times the quality of what is being delivered is compromised. This in turn makes the existing QA and testing methods incapable of finding out errors cropping up in an entirely unfamiliar software.
Digital testing helps exclusively in figuring out such issues by testing end to end workflows. It acts as a catalyst for efficiency, quality and more importantly innovation. Moreover Digital testing helps you get closer to your customers and transform your entire business processes.
Benefits of Digital Testing
Digital testing may not be directly related to ROI,but it can ensure better user experience and optimized task completion rate.This leads to generation of more qualified leads and improved ROI
Identifying reasons for low conversion rate
Website is undoubtedly the mirror of your business. Any visitor to your website could be your future client. If the customer feels he doesn’t get what he needs regardless of how amazing your website is designed, they will abandon it right then and there. Digital testing allows businesses to find out the exact reason why customers are not satisfied and hence help you mitigate the issue without any further delay.
Know Your Customer
Digital testing is focused on understanding how the customer use a website or an application. This would help the product management team to redesign particular features to make them more optimal according to the customer requirements. Also the programmers can then schedule their activities accordingly as they now know what risks are lurking in these features.And then the marketing team can now predict what competitors are up to and how would they build their product/websites.